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This is how Publicis Groupe consolidates as the second-largest network globally

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Publicis Groupe has once again set the bar high in the industry

Publicis Groupe, global marketing and communications company, has once again proven its unparalleled performance in the industry with a remarkable start to the year 2023.

Despite the ongoing challenges posed by the pandemic and an increasingly competitive market, the company reported a net revenue growth of +10%, with organic growth reaching +7.1% in the first quarter, demonstrating the company’s ability to gain market share and outpace its competitors and consolidating its second-largest position globally, only behind WPP.

With its differentiated revenue mix, consisting of one-third data and tech, Publicis Groupe has been able to drive faster growth than both the industry and the global economy for the past three years. This was again evident in Q1 2023, with Epsilon and Publicis Sapient, contributing significantly to the growth, achieving +10% and +11% organic growth, respectively.

Publicis Groupe‘s outstanding growth is further underlined by its expansion of first-quarter net revenue by +45% on a reported basis since 2019, with +18% growth organically. With such an exceptional performance, the company has now consolidated its position as the second-largest network globally in terms of revenue, a testament to the company’s unwavering dedication to excellence.

The company’s success can also be attributed to its platform organization and go-to-market strategy, which enables it to invest in growth while delivering industry-high margins. This has also driven its confidence to achieve all of its 2023 KPIs guidance, with organic growth expected to come in at the top half of its +3% to +5% guidance, delivering 17.5% to 18% operating margin, and approximately 1.6 billion Euros in free cash flow.

Publicis Groupe’s Chairman and CEO, Arthur Sadoun, has attributed this continued success to the “dedication and efforts of its teams and the trust of its clients. With such outstanding performance, Publicis Groupe has once again set the bar high in the industry, and we can expect even greater achievements from the company in the future”.

Finally, during the earnings call, CEO Arthur Sadoun proudly proclaimed that Publicis Groupe has now become the second-largest revenue-generating firm among legacy companies, trailing only behind WPP.

 

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