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McDonald’s is launching a new restaurant concept called CosMc’s

McDonald's, the global fast-food giant, is set to transport its patrons back in time with the upcoming launch of "CosMc's," a limited chain inspired by the cosmic character that graced McDonald's commercials and advertisements from 1986 to 1992

The announcement, made by McDonald’s CEO and president Christopher Kempczinski during the second-quarter earnings call in July, has fast-food enthusiasts eagerly awaiting the official debut, anticipated to be in early 2024.

A Blast from the Past 

While the official launch date remains undisclosed, one curious onlooker stumbled upon a yet-to-open CosMc’s location in Bolingbrook, Illinois, offering an impromptu sneak peek into the galactic-themed venture. Boasting an otherworldly aesthetic inspired by the extraterrestrial character “CosMc,” this new spinoff promises a unique personality while retaining the familiar DNA of McDonald’s.

What is CosMc’s?

Described by Kempczinski as a “small format concept,” CosMc’s aims to capitalize on the nostalgia market that has proven successful for McDonald’s in recent times. The cosmic character, absent from the McDonald’s universe for over three decades, is making a comeback with a space-based, futurism-of-the-past aesthetic. The move follows McDonald’s successful ventures into nostalgia, including adult Happy Meals, the return of the Hamburglar, and the revival of Grimace with a special birthday meal and a purple shake.

The Enigmatic CosMc

The character CosMc, introduced in a 1987 commercial titled “The Story of CosMc,” is remembered for his trade mission to McDonaldland, where he engages in a series of humorous exchanges with Ronald McDonald and other characters. With a round, googly-eyed orange appearance, antennae, and a chrome space suit, CosMc is an emblematic figure from McDonald’s past. It remains uncertain if the mascot will make a return as part of the CosMc’s concept launch.

The Cosmic Menu Unveiled

Although McDonald’s has not officially disclosed the CosMc’s menu, a Chicago-area real estate investor, Iman Jalali, claims to have captured images of a menu board outside an upcoming CosMc’s location. The drive-thru menu features an array of teas, lemonades, coffees, slushies, frappes, and signature fruit drinks called “Galactic Boosts.” Excitingly, the menu includes items such as the Spicy Queso Sandwich, Creamy Avocado Tomatillo Sandwich, Pretzel Bites, Savory Hash Brown Bites, and a selection of classic all-day breakfast items like the Egg McMuffin, Bacon McMuffin with Egg, and Sausage McMuffin with Egg. Traditional McFlurry flavors are also set to make a comeback.

Jalali’s photos were taken in Bolingbrook, the site of the first CosMc’s opening, providing a glimpse into the cosmic culinary offerings. However, it remains uncertain if the items featured on the board will be part of the official launch.

McDonald’s promises to reveal additional details about CosMc’s during the upcoming Investor Day at the end of the year. Until then, the cosmic journey into McDonald’s nostalgic past has enthusiasts counting down the days until the limited chain’s highly anticipated launch in early 2024.


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